Search Engine Optimization
A comprehensive search engine optimization program starts with the development of a search engine optimization plan, including a web site review, keyword research and selection, competitive analysis and a search engine optimization tactical plan.
The attributes that contribute to content indexing and high rankings in the organic search engine listings at the major search engines can be categorized onto 6 major components:
- Keyword research.
- Keyword optimization (SEO copywriting) of web site content.
- Web page construction and code optimization.
- Site architecture, URL structure, site navigation and internal link analysis.
- Link popularity and external link analysis.
- Web server configuration/Domain name issues/Duplicate content issues.
Getting You Indexed Our Top Priority
Our goal is to rank a client's web site in premier positions on the natural search result pages of the major crawler-based search engines. We first identify the measurable client goals and objectives, then select the optimum target keywords and then optimize the page content and/or create keyword-targeted information pages which we integrate in the web site. Those pages are carefully created to target two to three keyword phrases. We also pay close attention to link building, specific strategies for increasing the number of inbound links from other web sites, which results in higher rankings and more traffic.
The web site content, page construction, site navigation, HTML coding, site architecture and page URL's can have a significant impact on the ultimate success of a search engine optimization campaign. Therefore, as part of the search engine optimization effort, our SEO consultants will implement the web site content, navigation and site architectural changes necessary to make it easy for crawler-based search engines to index the content of a web site and determine page relevancy for ranking.
Some top-listings will appear in the search results within four to five days after submission when paid inclusion services are used. This is the case with web sites submitted to Yahoo, AllTheWeb and AltaVista through the Yahoo! Search Submit paid inclusion program. Free inclusion, through a free crawl, without guaranteed listing, into Yahoo, Google, Microsoft Live Search and other major search engines, may take up to six months for web sites with new domain names. New keyword-targeted information pages and updates to existing web pages usually are crawled within 30 days and appear in the index and search results within 2 weeks to 3 months.
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